What a per-capsule price can and cannot tell you
$2.97, $2.40 and $1.63 are real figures, useful for comparing this product against itself at three pack sizes. For anything else they need a second number, and on this label that number is missing.
A price per capsule is a value judgement only if you know what is in the capsule. A capsule declares 601 mg. 31 mg of that — the niacin and the zinc — is itemised, checkable and correct. The other 570 mg, about 95% by weight, is one proprietary row naming six ingredients and carrying no amounts.
So when you divide $2.97 by what you are getting, the sum completes for a twentieth of the capsule and not for the rest. That is not a complaint about the price, which may be perfectly fair. It is a statement about what a price comparison can do here: you can compare what it costs, and not what it buys.
The same limit applies to comparing this against another proprietary blend. Two blends at the same milligram total and the same price can hold entirely different things, and both labels would look equally informative. The only quantities this label permits are the six forced ceilings, and a ceiling is not an amount.
The one honest comparison available
Against a multivitamin. The two rows you can verify are 20 mg of niacin and 11 mg of zinc, both at or near a Daily Value. A great many multivitamins supply both, publish every amount, and cost a fraction of $2.97 a day. What they do not supply is the blend — and the blend is the part nobody can price.